HHOTT Won Top Judges Award at Taiwan 2009 IDEAS Show

Its real time services captured the hearts of a panel of 26 prestigious judges in a DEMO-like event in Taiwan

August 5, 2009 / Taipei, Taiwan - HHOTT, a company developing real time promotion services, today presented its services and social shopping website Specialdeals.com at 2009 Taiwan IDEAS Show and won the top Judges Award. The IDEAS Show, modeled after the well-known DEMO Conference, is the largest Web 2.0 innovation show held annually in Taiwan. The Show started in 2008 and is organized by the Institute of Information Industry of Taiwan (III) under the direction of Taiwan Ministry of Economic Affairs. Hundreds of the press members, investors, and industry leaders attended the show and Chris Shipley, Producer of DEMO Conference, was among the attending VIPs. Thirty two finalists selected from hundreds of applicants were competing for the three top Judges Awards decided by a panel of 26 prestigious judges. The Show related videos and photos can be viewed from HHOTT's HHOTT Frame media widget that aggregates YouTube videos, Flickr photos, and media from many other social media sites.

HHOTT's winning presentation demonstrated how real time promotions can be done as simple as 1-2-3:

1. Determine what product (URL) to promote.
2. Compose the promotion message and decide what channels (i.e., instant messenger email, website, blog, Twitter, or all) to deliver the promotion. The promotion can be delivered instantly to all selected channels with a single mouse click.
3. Track and monitor promotion results via subscriptions, views, clicks, and sell-throughs of the delivered channels.

In addition to helping the businesses to do real time promotions, HHOTT also helps them to sign up customers to receive the promotions directly from their website with its unique "Special Deals Alert" feature that can be easily added to any website with just two lines of HTML code. Clicking on the "Special Deals Alert" link will display a dynamic panel for the customers to share the alert or sign up for the alert. The customers can decide what products to get alerts on and how to get notified (e.g., via email, IM, Twitter, etc.). This feature complements the email specials feature available on almost every ecommerce site. The subscription to email specials is very Web 1.0 and the customization of Special Deals Alert is totally Web 2.0.

HHOTT today also launched its social shopping alpha testing website at Specialdeals.com to help consumers find the best money saving special deals. The initial launch includes special deals from the email feed and the Twitter feed. Other feed services such as media feed service, affiliate feed service, instant messaging feed service, user generated special deals social bookmarking service, etc. will be made available in future update releases. The special deals information can be accessed from the Specialdeals.com website, Twitter, or Flash-based "Deals Watcher" widget now and soon from facebook applications and instant messages.

“The economy is bad. Every business needs a lift and every consumer is looking for special deals to save money. We are working hard to include special deals from the largest number of ecommerce sites to help consumers save the most money. At the same time, we are helping businesses increase their customer base and boost their profits. And we have all the advantages we need to deliver on our promises. “ says HHOTT's CEO Andy Parng. HHOTT's competitive advantages include:

• A scalable platform to aggregate all real time data feeds of all media types and deliver them via a simple unified API to all access channels.
• The first company offering comprehensive Twitter support for business promotions via its Twitter feed service and the largest directory of businesses using Twitter for promotion.
• An expandable platform for businesses to quickly and easily build and manage an automated promotion service to interact with their customers in real time.
• An omnipresence populated by the ubiquitous, trackable, open-sourced, and monetizable HHOTT media and deal widgets.
• An innovative HHOTT View browser add-on that offers secure and click-less browsing with instant access to the latest special deals via a dropdown menu.
• A secure plugin-2-login HHOTT Key to instantly access a portal of specials deals and services with the strongest identity protection.
• A unique social shopping website that helps friends discover new shopping sites, share purchase information, and get rewarded from participating in these social shopping activities.
• The “once-mentioned, never forget” specialdeals.com domain name.

A paradigm shift is happening in communications from static batch processing to dynamic real time streaming. HHOTT is leading this paradigm shift and is riding on top of this wave of business promotions. With all the HHOTT real time business promotion services fully integrated and operational, we believe HHOTT’s specialdeals.com is uniquely positioned to become the largest promotion portal for all online shoppers, all ecommerce sites, and all blogs and websites that promote ecommerce. People will always think of specialdeals.com whenever they are looking for the best and timely money saving special deals.

About HHOTT

Headquartered in Sunnyvale, California, HHOTT was founded in March 2008 by a team of Internet veterans, software gurus, and enthusiastic bargain hunters. HHOTT's mission is to offer real time business promotion services to help consumers to find the best shopping deals, businesses to promote their products and services, and websites to monetize their traffic. HHOTT has a partnership with HiNet, the Largest ISP in Taiwan with 8 million subscribers. HHOTT is located at 440 N. Wolfe Rd. Sunnyvale, CA 94085. HHOTT can be reached by phone at (408) 868-8855, or via the Web at http://www.HHOTT.com.